Don’t Make These 4 Worst Web Design Mistakes In 2018

In 2018, the design of your website can make or break your company’s goals. Not only the way it seems, but also – the way your site functions & the ease in which users can navigate are also equally important. In fact, you’ve ten seconds to leave an impression on your customers. After this time (and usually before), they will leave.

Listed here are the worst website mistakes to avoid in 2018.

1. Your site takes more than 3 seconds to load:

Yes people are impatient offline, and they are even more so online – thanks to the handy tool called the “back” button – they don’t like waiting for anything & expect your site to load faster.

Now, when I’m talking about fast loading, it does not mean ten seconds or even 5 seconds – 47 percent of users expect a web page to load in two seconds or less.

2. Your site has font sizes that are too small & not reader friendly:

Have you ever discovered yourself struggling to read the text on a site? It is not ideal, and if you are like most of the frequent web users, you just don’t have time for that nonsense.

One most typical website mistake is – text that is too complicated to interpret. Body text must be above 14px & all body copy must be in a Sans Serif font, so it is more compatible & reader-friendly across device types. If you’ve difficulty in reading the text of your website on a mobile device, it is time to talk to your web designer in Rockville.

3. Your site shouldn’t have too many links those open in new browser & windows:

This is perhaps the 1^st step towards a bad user experience. It greets a user to leave your website, but there is no back button for them to return to. Opening more than one browser windows simultaneously not just makes navigation a pain, and they eat up bandwidth – which can slow down the users’ device & basically ruin their entire online browsing experience.

4. Don’t hide things:

Your parents perhaps pierced this into your brain as a child, and it is a good lesson to learn if you’re looking for a lead-generating site. With mobile menus are great on mobile gadgets, they are less so on desktop. Browsers need text links to help navigate & comprehend the options they’ve. By concealing them you are losing possibilities to get your users further down your experience funnel.

If your website is your online sales rep, then don’t hesitate to invest on a professional web design company in Rockville. Contact Search Flow to get top quality website design that engages users and ensures a visual storytelling.

5 WordPress Mistakes Beginners Make

In case of WordPress, the main focus of a beginner is to put everything up & get things running as quickly as possible. In the process of doing things in a hurry, there’re a lot of things that are overlooked which may guide to several security susceptibilities & have a negative impact on your blog-site eventually. Here in this post, we have outlined some of the typical WordPress mistakes that beginners make.

Picking the incorrect platform:

Self hosted WordPress.org or WordPress.com? Majority of the beginners usually get baffled between these two, and it is one of the most frequent mistakes, which is noticed among novice. While you are going to start as a novice, it is very important to know what is the dissimilarity between them & which one can be the appropriate option for your new WordPress blog.

Since both of them have their own advantages & disadvantages, it is a big challenge to decide which option is ideal for you. WordPress.com is most apposite for photographers, artists and bloggers. At the same time, WordPress.org is ideal for those who like to have absolute control on their websites.

Not remembering to change the default admin username:

When you set up WordPress, it robotically crates the username “admin” with administrator license. It is the username that is clearly predictable to the hackers. Using the “admin” username, hackers can easily break your login password & take control on your website.

Since WordPress offers you the flexibility to change the username at the time of installation, it does not make wisdom to go with the default one. Hence, while installing WordPress, ensure to change the default admin username to another username. Don’t forget to use a combination of letters, numbers and special characters in your password and username.

Using a wrong theme:

Selecting the ideal theme is an important thing that decides the prospect of your WordPress blog. You would not deem that the structure of your design plays an important part in search engine rankings. There’re 3 things you must remember while choosing a wordpress theme – the ease of use, a decent price, and a reliable company.

Complex categories and tags:

The best feature of WordPress is the ability to classify content with tags. To take advantage of this excellent feature, most of the people create excess categories & tags, as they assume this’ll make ease for users, which isn’t the case actually. Rather, doing so can have a negative impact on your site.

Making life tough for mobile users:

These days, everybody moves between multiple gadgets, like tablets, smartphones, PCs or laptops to buy something over the web. As people are quickly adopting multi-screen gadgets, it’s a must to make your site either totally responsive or mobile-friendly.

A reliable WordPress Development Company in Rockville is now just a phone call away from you. Call Search Flow on +1-202-322-7538 to take advantage of our customized WordPress development solutions.

Digital Marketing Company in Rockville

How we measure & analyze our digital marketing endeavors can be the difference between ambitious thinking and the real profit on our marketing investment. No doubt there’re hundreds of metrics & methodical combinations you could follow to get insight into your marketing endeavors & consumer behavior. But, this can be time-taking & complex, so often it’s wise to simplify it & emphasize on the most important ones.

 

Fortunately, there’re a few effective metrics that are appropriate for very much every digital marketing venture. Being a reputed digital marketing company in Rockville we think we must guide you on those useful metrics. So, let’s find out what are they:

Website traffic:

It is definitely a great place to begin, but you’d be surprised to know how many businesses don’t keep an eye on this. The overall traffic of your website is the best way to assess how popular your site is. This measurement also helps you in determining how competent your SEO strategy is. If the overall traffic of your site is lower than your anticipation it may be because your site isn’t easy to find. Therefore, you should look at the SEO of your website, and the best way to pin down this is through a professional SEO audit.

The source of traffic:

Traffic source is an excellent metric to know where your users are coming from – whether it is from mobile marketing, display ads, social media, organic search or email marketing. It is also helpful to understand which channels are doing well & then emphasize your efforts accordingly.

This will also assist you in planning your marketing budget. If you are investing the mainstream of your marketing funds on a digital strategy that is not bringing you much traffic, you can re-consider where you should invest your resources & focus your efforts on things that will bring a good return.

Bounce rate:

Some viewers who visit your website may leave almost instantly & not connect with anything else exist on your website, and this is called as a bounce. This may be because of that the content in your site is irrelevant to the visitor.

However, you must measure the bounce rate for each digital marketing campaign so that you can ignore targeting visitors who are not keen on what you are offering. If you’re experiencing a significantly higher bounce rate, it’s definitely a cause for worry & you must take every possible step to get the right visitors clicking.

 

If you’re interested in working with a high-end Rockville digital marketing company, don’t hesitate to get in touch with Search Flow. Contact us now for a free SEO audit report.