Digital Marketing Company in Rockville

How we measure & analyze our digital marketing endeavors can be the difference between ambitious thinking and the real profit on our marketing investment. No doubt there’re hundreds of metrics & methodical combinations you could follow to get insight into your marketing endeavors & consumer behavior. But, this can be time-taking & complex, so often it’s wise to simplify it & emphasize on the most important ones.

 

Fortunately, there’re a few effective metrics that are appropriate for very much every digital marketing venture. Being a reputed digital marketing company in Rockville we think we must guide you on those useful metrics. So, let’s find out what are they:

Website traffic:

It is definitely a great place to begin, but you’d be surprised to know how many businesses don’t keep an eye on this. The overall traffic of your website is the best way to assess how popular your site is. This measurement also helps you in determining how competent your SEO strategy is. If the overall traffic of your site is lower than your anticipation it may be because your site isn’t easy to find. Therefore, you should look at the SEO of your website, and the best way to pin down this is through a professional SEO audit.

The source of traffic:

Traffic source is an excellent metric to know where your users are coming from – whether it is from mobile marketing, display ads, social media, organic search or email marketing. It is also helpful to understand which channels are doing well & then emphasize your efforts accordingly.

This will also assist you in planning your marketing budget. If you are investing the mainstream of your marketing funds on a digital strategy that is not bringing you much traffic, you can re-consider where you should invest your resources & focus your efforts on things that will bring a good return.

Bounce rate:

Some viewers who visit your website may leave almost instantly & not connect with anything else exist on your website, and this is called as a bounce. This may be because of that the content in your site is irrelevant to the visitor.

However, you must measure the bounce rate for each digital marketing campaign so that you can ignore targeting visitors who are not keen on what you are offering. If you’re experiencing a significantly higher bounce rate, it’s definitely a cause for worry & you must take every possible step to get the right visitors clicking.

 

If you’re interested in working with a high-end Rockville digital marketing company, don’t hesitate to get in touch with Search Flow. Contact us now for a free SEO audit report.